What are Explainer Videos?
Explainer videos (also referred as whiteboard explainer videos) are short, informative videos. Explainer videos introduce your business or non-profit to the viewer and/or explains how something works. These videos can include white boards with characters, animation, text, and background music. In addition, a hand can be shown drawing characters, text, scenes, etc. Furthermore, backgrounds can have color with more visual detail. Explainer videos are a hot trend for websites because they are short, fun, highly visual and descriptive.
Benefits of explainer videos for your business or non-profit
Whiteboard explainer videos can help you connect to new clients or customers and grow your business. These videos are a “pitch” to viewers. They introduce you, your business or non-profit, and what you do. And they do so in just a few minutes. Additionally, explainer videos are more entertaining than power point presentations or slideshows.
Some benefits include:
- Information about your business is fun and engaging for the viewer
- Viewers are likely to want to learn more
- Website visitors remain on your website longer
- Whiteboard explainer videos can help simplify a complicated process
- A lot of information can be packed into just one short video
- They are memorable
- Explainer videos boost your business presence on social media platforms
Who can benefit?
All businesses or non-profits can reap the benefits of explainer videos on their website or social media.
- Doctor’s and Vet offices
- Schools and teachers
- Communities promoting an event
- Attorneys who specialize in certain practices
- New small businesses – introduce yourself!
- New products – “How this works!”
- Restaurants promoting new menu
- Most importantly, any business or organization that offer specialized services
How it works
First, it begins with an idea. What is it you want to introduce to viewers? Perhaps a new business or product. A new service? Secondly, a script and voice over recording is recommended. (Viewers like to watch and listen.) Thirdly, images are created in relation to the voice over recording. This includes text to stress a point, along with characters, props and scenes. Certainly background music is a must. And lastly, a call to action at the end.
Affordability
In addition to all this, whiteboard explainer videos are affordable. They don’t require a camera person or a day of filming. It’s all about the editing from start to finish. In conclusion, here is a link to a recent explainer video I produced for Help Yourself Shelf Food Pantry in Wiscasset, Maine. To learn more about explainer videos and your business or organization please fill out my contact form for a quote. Or call (207) 441-7011.